Now, after you’ve taken some time to think these through carefully and come up with as many answers as you can, go through and underline the facts or ideas that are most important to you personally. What makes you unique as a person? Step 2: Underline the Answers Most Important to You What have been your greatest life lessons? What can you do that very few other people in the world can do? What skills do you have that make you unique at what you do? What makes you especially good at what you do? Your best answers may not be the most immediate ones.) (And give yourself some time to do this, too. To create your USP, your single-sentence statement of personal uniqueness, start by answering these questions. What makes you unique? And if your answer is “I don’t know…” you’re in just the right place to find out. So, what does set you apart from your peers? Why should someone hire you or give you a raise or give you a promotion instead of any one of the other people in the world that do what you do? If your answer is something like, “Well, I’m a really good people person…” guess what? So are tons of your peers. The USP answers the consumer’s question of “Why should I buy this one instead of any of the other ones?Īnd when the product is you, it’s the statement of what sets you apart from all of your peers, all of the other copywriters, all of the other project managers, all of the other circus monkey wranglers-whoever else is vying with you for a position in the professional world. USP stands for Unique Selling Perspective (or Unique Selling Point, depending on who you ask) and it’s the one-or-two-sentence statement of what makes a product completely (and compellingly) different from its competition. That one thing is what sets you apart from your peers and what makes you unique and memorable. Today, we’re going to cut right to the chase and talk about the one thing that gives you the power to “sell” yourself in interviews, in meetings, when asking for a raise, when meeting new business contacts and even just meeting new people anywhere. But with the unemployment rate constantly making the news and articles about “how to get a raise” and “how to brand yourself” across magazines and websites alike, it’s clear that many of use aren’t so great at selling the one product that counts most: Ourselves. Even nonprofits are trying to sell people on making donations. We’re either actually trying to sell products or services, or we’re trying to “sell” people on taking some kind of an action. Blank label attributes will use the default values.We’re all in the business of selling. To customize labels, change the value of the label attribute. Other items, such as the reset link and submit button, do not require labels and thus do not include them. So for example, all inputs and textareas included via shortcode will have its own label automatically included. is equivaent to this: Form Labelsįorm labels are included by default for each relevant shortcode. This is perfectly fine and just means the default values will be used. When adding shortcodes via Quicktags, all of their attributes will be included, even if left blank. Listed above are the shortcodes with no attributes specified, meaning the default attribute values will be applied. QuicktagĪ copy of this message will be sent to the specified email address. To view the current set of all Quicktags, visit the “Edit USP Form” screen while running the latest version of USP Pro. So there may be additional Quicktags available. Pro Tip: New Quicktags may be added in future versions of USP Pro. Also please read the important notes below for more information. For a complete list of all shortcodes and attributes, check out the official USP Shortcode Reference. Note that most of the shortcodes can be used only once per form, as indicated in the fourth column below. Here is a summary of USP Pro Quicktags and the shortcodes they produce, all using default attributes. Each Quicktag adds a different field or element to the form. For example, if you want to add a Name (Post Author) field to the form, you would click the “USP:Name” Quicktag. So when you are building your form, you can click on any Quicktag to add its shortcode to the form. Screenshot showing the USP Quicktags displayed on the “Edit USP Form” screen in the WP Admin Area Here is a screenshot showing what the Quicktags look like on the “Edit USP Pro” screen in the WordPress Admin Area: USP Pro provides a set of Quicktags that make it easy to add shortcodes to any USP Form. In WordPress, Quicktags are buttons that add content (like markup, lists, and other tags) to the content editor. Check out more video tutorials for USP Pro » Written Tutorial USP Form Quicktags
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